Okay, the giant adult baby carriage might just be a brilliant piece of viral marketing, but Kolcraft has created an adult baby carriage that mimics its Contours Bliss stroller. Kolcraft President Tom Koltun explained: “We created the test ride so adults could experience first-hand how each Contours Stroller is carefully designed with a baby’s joy and comfort in mind and make sure it’s the perfect choice for their family."
The adult-sized stroller isn't actually for sale, but Kolcraft is receiving so many requests from adults on Twitter to make it a reality so that their kids or spouse can push them around. Still, the stroller is the size of a small car, so it might get pretty dangerous.
Still, being able to nap while getting pushed down a busy city street might be pretty cool.
The marketing team and agency FCB Chicago say that they designed the baby carriage so that parents would feel comfortable with how smooth their baby's rides will be with their product. They did this because infants and toddlers really can't review anything, according to Huffington Post.
"The problem with shopping for baby strollers is that babies can't tell you how they ride or feel, and parents can't fit into them," explains FCB Chicago chief creative officer Todd Tilford. "We solved the problem. Now parents can shop informed."
The promo video below makes it clear that Kolcraft knew they were hitting marketing dirt when they could record a bunch of adults acting like their babies in front of strangers who would stare at them and laugh.
The real question we all have on our minds, though, is when Kolcraft will actually make these adult strollers widely available for purchase so that parents and lazy people everywhere can truly enjoy them.
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