Adidas Unveils Robot Factory In Germany

Posted: May 25 2016, 11:04am CDT | by , in News | Technology News


Adidas Unveils Robot Factory In Germany

The Adidas Speedfactory facility will begin large-scale production in 2017.

Adidas has announced to open a 4,600m2 robotic factory to make sneakers. The Adidas Speedfactory is aimed at bringing new products faster to the market. Adidas also already plans a Speedfactory in the United States. The Adidas Speedfactory robot pant will begin large-scale production in 2017. The first product coming out of an Adidas Speedfactory will be revealed later this year.

"As a sports company we know that Speed wins. That’s why we defined Speed as one of the key choices of our strategic business plan ‘Creating the New’. With the adidas SPEEDFACTORY we are revolutionising the industry. It’s a constantly changing world out there and our consumers always want the latest and newest product – and they want it now. That’s what adidas SPEEDFACTORY delivers, starting right here in Germany, with best-in-class German technology," says Herbert Hainer, CEO of the adidas Group.

The pilot adidas Speedfactory in Ansbach was set up in December 2015 in partnership with industry experts to provide a testing ground. The large-scale commercial production facility will be operated by adidas’ strategic partner Oechsler Motion GmbH.

If the Adidas robot factory eventually will move all of adidas sneaker production away from Asia remains to be seen. The company did not reveal any production capacity numbers. The speedfactory allows Adidas to produce personalized and customized sneakers and small series in a short time.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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