Consumer electronics retailer Suning goes big into VR.
China is embracing virtual reality fast. Tons of startups are surfacing with virtual reality software and hardware. Now one of the largest e-commerce players in China announced to invest big into virtual reality. Suning chairman Zhang Jindong announced at the 2016 China E-Commerce Conference in China plans to open 300 Virtual Reality experiences across China in the next 3 months.
Don't Miss: Nintendo Switch: Everything You Need To Know
The consumer electronics retailer, is developing a e-commerce virtual reality platform. The company believes that VR will enable new opportunities for new e-commerce models.
The company has not revealed any details about the new VR platform. Three months is a tight schedule for a rollout. The development is likely already underway since a while. Suning is operating an R&D outfit in Palo Alto, Silicon Valley. It is not known if the unit is involved in the development of the Suning VR platform.
Chinese Internet giant Alibaba paid $4.6 billion for a 20% stake in Suning in 2015.
Don't Miss: Sam's Club Black Friday 2016 Details