A new report out of Japan confirms that the iPhone 7 will remain similar to the iPhone 6S.
The iPhone 7 will be almost identical to the iPhone 6S in terms of design. Leaks of iPhone 7 rear shells and CAD drawings have supported that notion. Today Japanese newspaper Nikkei reports that Apple has changed the iPhone life-cycle from two years to three years. Apple is abandons the tick-tock release cycle and changes to tick-tick-tock.
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Nikkei argues that smartphone functions have little room for improvement. The report makes it sound that the change to a three year upgrade for the iPhone is permanent.
There is another explanation for Apple too stick to the current design with minor enhancements, like optimizing the antenna lines. Next year marks the 10th year anniversary of the iPhone. The 10th anniversary iPhone needs to be special and the rumors already point towards the 2017 iPhone to be the first with AMOLED display. The design is supposed to adopt glass again like in the iPhone 4.
The argument that there is little room for improvement of smartphone functions is a mute argument. Many consumers want a new iPhone because of the design and not because it has a new never before seen feature. Apple is likely returning to the tick-tock product cycle after the 10th anniversary iPhone.
The iPhone is still the most important money maker for Apple. To slow down upgrade cycles in any way is risky. Apple is taking the risk because it works with the next year's anniversary. Apple will like take out all stops to celebrate the one product that made it the most valuable company in the world.
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Apple is expected to unveil the iPhone 7, aka iPhone 6S 2, in an media event on September 13.