X-Men Apocalypse won the box office race on Memorial Day with $80 million keeping the X-Men franchise alive for Fox.
The holidays such as Memorial Day weekend are great opportunities for studios. They expect a lot of audience who are free to show up at theatres.
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This is why some studios strategically release their movies on these holidays. The two major contenders on this Memorial Day were Fox’s X-Men Apocalypse and Disney’s Alice in Wonderland Through the Looking Glass.
Despite potential setbacks, Fox studios’ X-Men Apocalypse managed to top the domestic box office in four days with $80 million. This is as Fox expected as the movie had a $180 million budget. The movie has grossed $266 million worldwide making it an overall hit.
The movie has grossed considerably less than X-Men Days of the Future Past which opened with $110 million. X Men Apocalypse is also the worst reviewed movie in the six movies franchise. Director Bryan Singer has faced a lot of criticism over the storyline, cast and characters. He still stands his ground.
The movie had only grossed $65 million from Friday to Sunday and relied heavily on the Monday to meet the total. One of the other reasons that the movie came on the top would be the failure of its competitor.
Alice in Wonderland 2 starring Mia Wasikowska, Johnny Depp, Anne Hathaway, Sacha Baron Cohen and Helena Bonham Carter flopped terribly on the box office. Earning only $28 million over the weekend. The first part Alice in Wonderland, opened to a stellar $115 million in 2010.
The success of X Men Apocalypse has given the Fox studios some hope to keep the franchise alive. The new characters introduced in this movie will continue the upcoming movies as older characters exit.
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The success of Apocalypse and Deadpool has given hope to Fox studios that they don’t have to merge with Marvel studios yet. They are certain that they can produce quality movies in the X-Men franchise.