The "Un-carrier" unveiled new incentive programs to keep the growth momentum going.
T-Mobile president and CEO John Legere unveiled the #GetThanked campaign, a set of initiatives dedicated exclusively to thanking T-Mobile customers.
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Legere introduced Stock Up, a first-of-its kind program that could turn millions of T-Mobile customers into T-Mobile owners. According to T-Mobile this is something no other publicly traded company has done before.
T-Mobile is offering a full share of T-Mobile US (TMUS) common stock to millions of existing and new customers. And customers can grow their ownership up to 100 shares a year by recommending T-Mobile.
Referrers earn a full share of T-Mobile US stock for every primary account holder who takes their recommendation and switches to T-Mobil. That’s roughly $4,200 in just one year, based on the current share price.
As a special thank you to its most loyal customers, T-Mobile’s giving those who’ve been with the carrier for five or more years 2 full shares of T-Mobile stock for each recommendation until 2017.
It costs nothing to get your shares or set up an account with T-Mobile’s brokerage partner, LOYAL3, and there are absolutely no fees to get or sell your share this year – and no fee to maintain your account as long as you’re an active customer. Your T-Mobile stock is completely free. It’s yours to do with what you want—you can hold on to it or sell it and pocket the cash whenever you choose.
Existing customers can claim their T-Mobile stock starting June 7, through June 21 in the T-Mobile Tuesdays app.
“For me, there’s no higher praise than hearing a customer say they recommend T-Mobile to family and friends, so we wanted to get this right,” said Legere. “And, what better way to thank you than sharing in the future of our company?! Now, T-Mobile customers own the place!”
Additionally T-Mobile announced T-Mobile Tuesdays, a new app that thanks T-Mobile customers with free stuff and epic prizes, every Tuesday. T-Mobile has partnered with some of the best and coolest brands to thank its customers every single week, including Gilt, Domino’s, StubHub, Wendy’s, VUDU, Fandango, Legendary Pictures and Universal Pictures, Lyft and more. There will be new gifts and more partners unveiled every Tuesday.
“Get ready for a gratitude adjustment, America! This Un-carrier move is all about giving you a good thanking! No strings. No gotchas. Just ‘thank you for being a customer!’” said John Legere, president and CEO of T-Mobile. “At T-Mobile, we already wake up every day working for our customers—so I’ve decided to make it official and turn T-Mobile customers into T-Mobile owners by offering them stock. And we’re thanking customers every week with cool stuff from brands people love. For free. Every Tuesday!”
Watch John Legere deliver the announcements in his unconventional CEO style below.
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