The race is down to two.
As the run up to the election later this year begins to hot up, candidates begin their last crucial stage of campaigning in order to give themselves as good a shot as possible. At this stage of the game, any presidential hopeful that can make the most of current popular opinion to further their support will certainly gain the upper hand in the race, and with a lot of undecided voters out there, there is certainly reason to try.
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The general public mood is an essential thing for any candidate to understand so as to end up with as many votes as possible, and those who can influence this sphere can hold as much sway in the election as the candidates themselves.
Many celebrities and those in the public eye are outspoken about who they will be backing in November, and with these comments spread throughout the pages of newspapers and on the internet, people can easily be aware of who their favorite figures tend to lean towards politically.
This election has been one of the most talked about democratic events in memory, as social media allows for many more conversations and debates to be had on hot topics. Such is the importance of the outcome for many that finding opinions on who people are set to vote for is quite an easy task. With so many making their views heard, it is not surprising that the spotlight should fall on those who are so revered.
A lot of the discussions in the news in recent weeks centered on the voting intentions of celebrities, and who they are choosing to support. Actor George Clooney has hit the headlines after declaring his backing for Hillary Clinton’s campaign, hosting a fundraiser at his house as his way of contributing to Clinton’s election efforts, with the proceeds dedicated to the Hillary Victory Fund, a joint venture between the Clinton campaign and the Democratic National Committee.
With the candidates having had the opportunity to make their positions clear at this stage, having influential figures throw their weight behind a campaign can make a big difference in terms of altering the opinion of the general public. Many popular figures have voiced their support for both of the democratic hopefuls, split between Bernie Sanders and Clinton. Donald Trump has also garnered support from celebrities, including singer Azealia Banks and former-NBA star Dennis Rodman.
Such an influx of celebrities wading into the debate helps to widen the spectrum of conversation and turn it away from the traditional messages put across by mainstream media. This means that many undecided voters are looking for information without bias, and so sourcing unbiased news can help increase trust in election coverage.
With important figures making their voices heard through direct means, such as through social media, it shows just how much has changed in terms of how citizens receive new information, as they can just log onto social networking sites and see what their favorite figures have to say about the election.
This deviation away from just having newspaper conglomerates as the sole source of information means that many more opinions are making their way into the public conscience. This has been used to good effect by the front-runners of this election, as the likes of Sanders have to find new ways to get their message out to potential supporters, utilizing social media as a way to promote debate on subjects that may not otherwise have received as much attention.
That the likes of Sanders get less media coverage compared to his counterparts shows the level of media bias that currently propagates, and the desires of many to break away from such a rigid structure of tradition. The fact that Sanders has managed to collect so much support along the way shows that the main sources of influence of public opinion are changing dramatically, something that shows no signs of changing.
Social media sites now have the power to decide entire elections, and many politicians now use such networks as some of their primary methods of communication to supporters. However, such is the nature of it that more honest messages are often presented. Indeed, the level of ire directed at Trump by certain celebrities is not something that would necessarily be seen without this development, and the way that candidates respond could make or break their run for the presidency.
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With only a few months left before the big vote, and with no outcome appearing certain at present, whichever candidate can best capture public opinion through whatever means is likely to emerge victorious come November.