Siri On MacOS Is Not Enough To Compete With Amazon

Posted: Jun 13 2016, 5:57am CDT | by , Updated: Jun 14 2016, 11:39pm CDT, in News | Apple


Siri on MacOS is Not Enough to Compete with Amazon

Amazon's voice assistant is way ahead of Siri. The integration of Siri in OS X is not enough to catch up to Amazon.

Apple is going to unveil new features of Siri at the WWDC 2016 keynote today. Siri is coming to OS X, this is almost certain. Apple needs to do much more than that to catch up to what Amazon is doing with its Alexa voice assistant platform.

Alexa has already a huge skill set. Amazon recently announced that Alexa has over 1,000 skills developed by 3rd parties. Amazon makes it very easy for developers to use Alexa as voice assistant in their apps and for their services. Apple has not yet opened Siri to developers. They are almost forced to do it today at the WWDC.

If Apple is introducing something completely new in Siri remains to be seen. Apple might introduce new Artificial intelligence that makes Siri smarter or give it more chat bot capabilities like Facebook introduced earlier this year. 

Apple also needs to release a device like the Amazon Echo to access Siri from anywhere in the house without fumbling with the iPhone. The Amazon Echo is huge seller for Amazon. Google announced a similar product called Google Home at the company's developer conference in May. 

The Apple TV is Siri enabled, but you have to talk to the remote to talk to Siri. Apple could offer an accessory to the Apple TV to enable room-scale access to  Siri. This could be small Bluetooth speaker and microphone device called Siri Home or something like that.

Apple will kick off the WWDC 2016 today and then we will know what is really new with Siri. At 10am PDT Apple CEO Tim Cook will take the stage at the Bill Graham Civic Auditorium in San Francisco to deliver the WWDC 2016 keynote. The WWDC 2016 keynote will be streamed live online at the Apple site.

The WWDC 2016 will be all about software and services and not about new hardware. Apple fans have to wait another 3 months for the official reveal of the iPhone 7 and Apple Watch 2.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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