Kids Will Love To Eat Superhero Veggies

Posted: Jul 5 2016, 2:01pm CDT | by , Updated: Jul 5 2016, 2:04pm CDT, in News | Latest Science News


Kids will Love to Eat Superhero Veggies
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  • Children will eat Boring Vegetables provided they are Animated as Superheroes

It has been found that children will eat boring vegetables provided they are animated as superheroes and thus made attractive.

How do parents get their kids to eat all those yucky veggies?

Well, one way is to convert the vegetables into animated characters that exercise pulling power by their onscreen personalities. Take the examples of Miki Mushroom, Zach Zucchini and Suzie Sweet Pea.

These superhero veggies hold the kids in their thrall even more than their parents do. The marketing of vegetables in educational institutions is a part of this trend.  

Super Sprowtz is a team of fun-filled veggies with super powers. This scheme paid off by having three times more kids eating from the salad bar at the school cafeteria, according to a new research led by Andrew Hanks of The Ohio State University.

"If we put the time and good resources into marketing healthy choices to kids, it can work," said Hanks, an assistant professor of human sciences, whose study appears in the journal Pediatrics.

Provided time and resources are spent on marketing healthy vegetables to children, this Super Sprowtz program will be a great aid in making kids get fitter both physically and mentally.

Sharper performance in the classroom is dependent on a good diet. While marketing stuff to kids has its shady side, in this case it has served as an excellent motivator of young tykes. 

This brings out the positive instead of the negative points of marketing. While such junk food as chocolate bars, candy, pizza and burgers can be made to look delectable to children, so can vegetables that are not as palatable as the former sugary, starchy and salty junk food.

Three interventions were made in ten elementary public schools. The front portion of the salad bar in each school was decorated with pictures of superhero veggies.

Also in other cases Super Sprowtz video clips were showed to the children in the lunch room. Other schemes had both the tactics utilized in synch. 

In case of those schools with salad bar banners, 24% of the kids tended to go for the vegetables. This was double the original rate. Yet in the case of both the banners and the video clip being shown, the rate of vegetable consumption increased from 10% to 34%.

However, in case of the video clip being shown alone, there was no improvement in this regard. Although, girls chose more vegetables in their daily dietary regimen than boys, there was a visible increase in the eating patterns of both.

Such schemes would probably not be feasible in case of older students. It is strategic planning with a heart and micro-marketing with a human face that count in the end.  

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The Author

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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