Amazon devices are on sale during Prime Day 2016. The retailer's own gadgets are a big draw on Prime Day.
Prime Day 2016 is just 90 minutes old and deal hunters are gobbling up Prime Day 2016 deals. Amazon offered a much broader range of Prime Day deals right from the beginning. Amazon will pepper the released Prime Day deals with Prime Day Lightning deals during the whole 24 hour period.
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Amazon said on Twitter that there will be be nearly 400 Lightning Deals between 60-80% off in the US. From Le Creuset to Vizio and more.
The Amazon devices including the Amazon Echo, Fire Stick, Fire TV, Fire Tablet, Fire Kids Edition, Amazon Tap, Fire HD 10 tablet and Kindle are all on sale from the start of Prime Day 2016 at midnight PDT (3am ET).
While all Prime Day 2016 deals on the Amazon devices are planned to be available all day, Amazon has published the deals with Lightning inventory indicators. 90 minutes into Prime Day 2016, the claimed inventory is still in the single digits. Only hardcore deal hunters are up at this hour and the bulk of consumers will hit Prime Day 2016 in their mornings.
The Amazon Echo inventory is already claimed 6%, topped by the Amazon Tap which is claimed at 7%. The Fire TV is selling out fastest with 8% claimed.
Update: 6:30am PDT:
Half of the Amazon Tap inventory has sold out. 40% of the Amazon Echo inventory has been claimed. The claim rate is still speeding up as more of America wakes up. Consumers who wait until the lunch break to shop the Amazon Prime Day 2016 sale might be out of luck. Evening shoppers will not be able to purchase any Prime Day deals on Amazon devices, if claim rates grow like this.
Update 4am PDT:
As predicted claim rates accelerates as the East coast is waking up to Prime Day 2016. The Echo is now sold out at 20% and so is the Amazon Tap and Amazon Fire TV. The Kids tablet already reached a 27% sell out level.
Amazon's plan is to sell as much of their own devices as possible. The discounts are as good or better than on Black Friday and Cyber Monday. If you have been thinking about getting and Echo or Amazon tablet today is the day to save the most. Next opportunity will be in 5 month on Black Friday 2016.
Savings range up to $80. Find all Prime Day 2016 Amazon device deals.
You can explore the complete list of all announced Amazon Prime Day 2016 deals and add them to your shopping list in case the deals are not on sale yet.