The Pokemon Go App is of this morning available in Europe and Asia as well. July 13 marks the global roll out of hyper successful Pokemon Go.
Pokemon Go lifted struggling Nintendo out of its demise. Shares of the Japanese iconic game maker have risen about 50% in the past week adding $9 billion to Nintendo's market value. On July 13, Niantic finally continued the halted roll out of Pokemon Go to Europe and Asia. The augmented reality game maker decided to halt the global release last week amidst severe service issues.
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Despite the gobal availability of Pokemon Go, the Nintendo Stock slipped today in Tokyo. Nintendo shares (7974:JP) are down 4.4%. Investors are taking a breath and reap the winnings. There are several issues that Niantic and the Pokemon Company have to resolve. US Senator Al Franken is raising several red flags about privacy and handling of the collected data with Niantic in an open letter.
The Pokemon Go app has been reportedly downloaded 7.5 million times in the United States alone. Besides privacy there is also concerns about safety. The connection to the real world, has trainers explore areas of their neighborhoods they usually are not visiting. Some of these areas are not safe.
Pokemon Go players are also prone to forget about their surroundings looking for Pokemon or the next PokeStop. Another issue is the use of the Pokemon app in cars. It is very tempting to always look out for Pokemon along the road.
Reports about criminals using Poke Lures to rob people is potentially just the beginning how criminal minds will use Pokemon Go for their advantage.
With great success comes great responsibilities. Augmented Reality gaming has just broken into mainstream with Pokemon Go. The app already got the attention from politics. There is a risk that local law makers step in and impose limitations on Pokemon Go. It is imaginable that the Pokemon Go maps will only be allowed in certain areas, like parks or public places.
Pokemon Go has been released on July 6 in the United States, Australia and New Zealand. It is just the first week. The Pokemon Go app is the top downloaded app and the top grossing app in the US. Niantic, Pokemon Company and Nintendo are making a boat load of money with PokeCoins. 100 PokeCoins sell for $0.99. Trainers can by PokeBalls and other enhancements.
The revenue from in-app purchases could easily reach a $1 billion in the first year.
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