Owning a business in the current day and age is harder than it ever has before. You might have great deals and useful products, but if you do not have any social media accounts you are not going to get far. This is because relying on the internet, and social media specifically, has become the norm for all decisions made by younger generations. In order for you to be able to take your company down a path of success, you have to make sure that you are taking advantage of all that social media can do. If you are worried that you are not up for the challenge, here are some success stories to help you to get a feel for what works on the internet.
Know Thy Platform
“Know thyself” is a phrase that comes in handy when it comes to figuring out where your business stands on social media. You are portraying your company in a specific way with each post that you put out there, after all. Due to this, it helps to have a strong understanding of the brand or lifestyle that you believe is most associated with your business. This can become apparent to your followers with each bit of shareable material that you link or video that you decide to upload.
This is just the beginning, however. You want to also make sure that you are fully utilizing the platform that you are relying on. Each social media site is going to have a different set of rules for what you post and how you post it. Twitter, for example, limits how many characters you can use each post. Instagram, on the other hand, is less text-based and relies heavily on the sharing of photos or videos.
Hamptoncreek, a Cali-based food-tech company known for their eggless mayo products, is a great example when it comes to Instagram. A quick look at the account reveals images with bold and specific colors. While the images are all different, it is hard to deny that there is not significant consistency between each picture. This is because the company was able to figure out an aesthetic that represented the band best, and has used that to their advantage. Find your own unique look and use it to attract new customers via your social media platforms.
Interacting With Your Customers
The absolute best business social media accounts are the ones that take the time to interact with consumers. Once upon a time, customers had to go through all sorts of obstacles in order to express a grievance with a company. Now, all it takes is for one irate customer to leave a half-baked comment on a social media post for an uprising to occur. Ignoring complaints is the absolute worst thing that you can do. While you might not be able to take the time to hunt down each and every comment left and reply to it in a thoughtful way, you are doing your company a favor by replying to at least a handful each day.
Samsung Canada was able to impress consumers a few years back by replying to a comment in the right way. When Shane Bennett left a Facebook message on Samsung Canada’s page, he probably never expected it to be noticed. He stated that he owned a good deal of Samsung products and felt that the company should send him one of their newer phones for free. He also included a picture he drew of a dragon. The company replied kindly, saying that sending a phone wasn’t possible, but Samsung made a point to include a drawing of a kangaroo on a unicycle. Within days, the story blew up on Reddit with people ecstatic that Samsung would have such good humor in the reply.
Due to all of the positive media attention, Samsung sent Bennett the phone he asked for and had it customized with his original dragon drawing. While you might not be able to do something so grandiose, you can still find ways to positively interact with your customers and strengthen relations.
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These might be helpful stories of success, but the true factor that will help you to rise or fall is yourself. When you know what you want from your company, it makes it a lot easier for you to take to the internet and make it a reality. Take your time, learn what you can about your own needs and what you want your business to be, and you will be ready to tackle social media with a newfound excitement.