Porsche is going to skip next year’s Detroit Auto Show.
The 2017 Detroit Auto Show is being anticipated by millions of car fans all over the world. People love to see the new cars displayed by all the companies in the Auto shows. The next year Detroit show however won’t have any Porsche cars to be displayed.
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The New York Auto Show will take place in April while Los Angeles International Auto Show will take place in November. According to Auto blog, Porsche looked at the pros and cons of participating at Detroit show. It was concluded that participating in the auto show will not bring much financial boost to the company which is the reason Porsche will make double effort in other shows such as Chicago Auto Show.
Detroit has always been a very successful show in terms of introducing new cars but not really well for ticketing. Last year’s NY auto Show saw at least 1 million people and the LA show attracted around 200,000 people in total. These cities are also the biggest market of Porsche. Thus Porsche’s decision to stick with these two shows doesn’t seem really astounding. The company is simply going with the place where its products are cherished and where its gets the best response for business.
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Thus Porsche can save on the resources to spend them on other Auto shows. In past many other companies have skipped many Auto shows in order to get better opportunities in a bigger Auto Show. Tesla, JLR and Audi have done the same thing by focusing on bigger auto shows in past too.