The nominations for the MTV Video Music Awards have been announced with Beyonce leading the nominations.
It’s that time of the year again for the music industry once more. All the effort that goes into making a music video is about to be rewarded in one of the most prestigious and glorious night in American music industry. The MTV Video Awards or as everyone else knows them, the MTV VMAs. These awards are like the MVPs of the music industry where an year’s worth of best music videos are recognized with recognition for the best entertainment and welcoming fresh talent. The awards get bigger and more fun every year for their great format and the nominees. This year’s first agenda for the awards were the nominees. The nominees were announced for the 2016 MTV VMAs.
Before we take a look at the nominations for each category, let’s take an overview of the artists. Beyonce is slaying it with record 11 nominations. She has beaten her own previous record of having the most nominations for the VMAs. Adele, Ariana Grande, Drake and Kanye West have also picked up multiple nominations for awards in different categories giving Queen Bey tough competition. Meanwhile, the top earning artist herself, Taylor Swift has not earned any nominations in any category. While Taylor will surely speak out about her snub for the awards, lets break down the nominations for each category.
Video of the Year
Adele’s emotional and amazing video for her hit single “Hello” did create a great fan base which earned her a nomination. Beyoncé’s “Formation”, wherever it may be performed got her a nomination for sure. Turning up some of the year’s best memes on the internet, Drake’s “Hotline Bling” was infectious and nomination worthy. Great beat and great dance and Justin Bieber’s vocal got his video for “Sorry” nominated. Scandalous content worked for Kanye West’s “Famous” which was also nominated for this category.
It’s probably one of the most important categories of the night and Beyoncé ft. Kendrick Lamar, “Freedom” got the rhythm going. Fifth Harmony ft. Ty Dolla $ign earned their nomination for “Work From Home”. Ariana Grande ft. Lil Wayne got nominated for “Let Me Love You”. The controversy could not stop Calvin Harris ft. Rihanna, “This Is What You Came For” from being nominated and the collaboration on fire Rihanna ft. Drake “Work” could not be left out from being nominated into this category.
Best Female Video
Adele got nominated once more for “Hello” in this category. Beyonce’s “Hold Up” earned her a nomination for this category. Sia’s black and white “Cheap Thrills” was funky and groovy and got her nominated. Ariana Grande’s “Into You” worked in her favour to earn her a nomination in this category. Rihanna ft. Drake owned the “Work” video so much and got a nomination in return.
Best Male Video
Drake killer dance moves might have just made “Hotline Bling” a nominee in this category. Bryson Tiller’s “Don’t” earned him a nominations as well. Calvin Harris ft. Rihanna, “This Is What You Came For” also made it to this roster. Kanye West’s risk paid off in his nomination for “Famous” and The Weeknd’s “Can’t Feel My Face” fiery performance earned him a nomination as well.
Best Hip-Hop Video
Drake’s “Hotline Bling” keep adding to his nomination’s slot for this year’s VMAs. Desiigner’s “Panda” is right on his heel and so is Bryson Tiller’s “Don’t”, Chance the Rapper’s “Angels” and 2 Chainz, “Watch Out”. May the best hip hop video win.
Best Pop Video
One of the fiercest category with tough competition with Adele’s “Hello” holding it’s side of the bargain for the singer. Beyoncé’s “Formation” was once more nominated but this time it was this category. Justin Bieber’s “Sorry” keeping at close ranks with a nomination. Alessia Cara’s “Wild Things” making itself known with a nomination in this category. Ariana Grande’s “Into You” could not be left out of the nominations for this year’s best pop videos.
Best Rock Video
It’s time to rock with these year’s nominees including, All Time Low for “Missing You”, Coldplay for “Adventure Of A Lifetime”. Fall Out Boy ft. Demi Lovato for “Irresistible”, twenty one pilots for “Heathens” and Panic! At The Disco for “Victorious”
Best Electronic Video
The nominations for this category were groovy and all of them are worthy nominations. The nominees include, Calvin Harris & Disciples’ “How Deep Is Your Love”, 99 Souls ft. Destiny’s Child & Brandy’s “The Girl Is Mine”, Mike Posner’s “I Took A Pill In Ibiza”, Afrojack’s “SummerThing!” and The Chainsmokers ft. Daya’s “Don’t Let Me Down”
What is a music video without some killer choreography and this year’s nominees were no less than the other. Beyoncé’s earned her place in this categories’ nominations with two songs “Formation” and “Sorry”. Missy Elliott ft. Pharrell’s “WTF (Where They From)” set the bar high as well. FKA Twigs’ “M3LL155X” kept close competition and Florence + The Machine’s “Delilah” rounded up the nominations for this category.
Best New Artist
Recognizing brand new talent for this year’s music with the nominations for Bryson Tiller, Zara Larsson, Lukas Graham, Desiigner and DNCE.
Breakthrough Long Form Video
Breakthrough Long Form Video also got some amazing nominations showcasing some of the best talent in music video business including, Florence + The Machine for The Odyssey, Beyoncé for Lemonade, Justin Bieber for PURPOSE: The Movement, Chris Brown for Royalty and Troye Sivan for Blue Neighbourhood Trilogy.
Other than these nominations, there were also nominations for the technical categories including, Best Visual Effects, Best Editing, Best Cinematography, Best Art Direction and Best Direction. These nominations round up the total nominations for the artists who have earned the most nominations for their videos. While last year’s major winners and nominations might seem amiss this year, it can be the year of Beyoncé once more.
The MTV VMAs ceremony will air live on Aug. 28 at 9 p.m. ET from Madison Square Garden. This will be the ceremony’s first-ever appearance at the famed New York venue. The emcee for the ceremony is yet to be announced.