There is a future where I might use Snapchat.
Snapchat is not for me. I guess I am too old. It is wildly popular though and according to a new report, the social network plans to add "useful" functionality to its app.
Snapchat is according to sources of The Information (Subscription) thinking about the camera as an input to offer functionality such as visual search. Snapchat is hiring engineers from Google and Nest to build a visual recognition systems in the so called Snap Lab team under Snapchat's co-founder and CTO Bobby Murphy.
The Snap Team is according to The Information also working on AR and 3D related technologies.
Snapchat has recently released the Memories feature that lets users store their snaps in the app. If Snapchats camera functionality can be more powerful than the standard camera that comes with smartphones, it Snapchat could become the default camera app to use. This is likely the motivation behind putting advanced functionality into the Snapchat camera.
Kids are already hooked taking photos enhanced with Snapchat's lenses.
The company might even go further with "owning" the mobile camera. The company is supposed to explore building their own hardware.
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Snapchat is though not the only company working on making a better camera app. Microsoft just released an artificial intelligence powered camera app called Microsoft Pix. The AI automatically makes you a professional photographer.