Snapchat Plans To Become Useful With Camera Based Visual Search

Posted: Jul 28 2016, 9:59am CDT | by , in News | Technology News


Snapchat Plans to Become Useful with Camera Based Visual Search
Photo Credit: Getty Images

There is a future where I might use Snapchat.

Snapchat is not for me. I guess I am too old. It is wildly popular though and according to a new report, the social network plans to add "useful" functionality to its app. 

Snapchat is according to sources of The Information (Subscription) thinking about the camera as an input to offer functionality such as visual search. Snapchat is hiring engineers from Google and Nest to build a visual recognition systems in the so called Snap Lab team under Snapchat's co-founder and CTO Bobby Murphy.

The Snap Team is according to The Information also working on AR and 3D related technologies. 

Snapchat has recently released the Memories feature that lets users store their snaps in the app. If Snapchats camera functionality can be more powerful than the standard camera that comes with smartphones, it Snapchat could become the default camera app to use. This is likely the motivation behind putting advanced functionality into the Snapchat camera. 

Kids are already hooked taking photos enhanced with Snapchat's lenses.

The company might even go further with "owning" the mobile camera. The company is supposed to explore building their own hardware.

Snapchat is though not the only company working on making a better camera app. Microsoft just released an artificial intelligence powered camera app called Microsoft Pix. The AI automatically makes you a professional photographer.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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