The movie with nearly a $100 million only succeeds in making $11.4 million on the box office.
It’s dismal somehow when a classic hit does not turn out to have the same kind of support and love for the remake. Although Hollywood has major bucks to make bigger, more real and more effective movies but there was something about the old, classic style that rendered more feeling and grit to the story and made the story more effective.
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Other than that, the remakes always have the stereotype attached to them that the story has been seen before. While many fans are encouraged to see it, many will not be willing to see it once more.
In this era of superhero sequels (which are flopping heavily this year), a movie with strong religious establishment like Ben Hur failed to attract the audience.
Released by Paramount, the film was made on a budget of $100 million which include the special effects of the gladiator’s arena, ships, Jerusalem, Rome and more, according to BBC.
The movie is based on the Lee Wallace's novel Ben-Hur: A Tale of the Christ, which was published in 1880. The first big screen adaptation to include spoken dialogue was released in 1959, with Charlton Heston playing the lead role. The movie was a major success with 11 Academy Award wins in the consecutive year.
So when the remake of the movie was presented to the audience, it flopped on the box office. The studio was relying on the religious audience to support the film but even they did not come out as expected.
The production, the writers, the cast and the director Timur Bekmambetov are all adamant that the movie is different this time around. The movie has definitely not implicated the homosexual context which was earlier implied in previous versions.
Toby Kebbell, who plays Messala highlighted that such themes were not important to pack in the modern times. The role of women in the movie has also been made prominent and more importantly, the role of Jesus Christ played by Rodrigo Santoro is also a highlight in this version.
The aesthetics of the movie’s storyline have also been defined to be more real and believable. So why did the movie failed to turn out so well on the box office?
Many experts believe that the studio’s marketing strategy failed the movie. Statistically there are one in three people in the U.S. that could have made the movie a box office success but they failed to do so.