Reports from the supply chain say that the iPhone 7 might be in short supply.
The iPhone 7 is expected to be unveiled on September 7 and go on sale two weeks later. When Apple releases a new iPhone, you have to be quick to get your pre-order in to be one of the first owners of the new iPhone. Apple always sold through the initial batch of iPhones and you quickly can end up waiting weeks for fulfillment of your order.
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Japanese Nikkei reports that Apple has hit an issue with faulty components that limits the production run of the iPhone 7 launch inventory. These type of iPhone shortage reports appear each year ahead of the iPhone release. These reports are a sign that the new iPhone is near.
Nikkei also quotes an analyst predicting the number of iPhone 7 devices Apple is making in 2016. "We estimate total iPhone 7 builds to be 74 (million) in 2H16F, compared to 84 (million) for iPhone 6s in 2H15. Together with pricing pressure, we expect most Apple food chain suppliers to see (year-on-year) revenue decline for the rest of the year," said Jeff Pu at Yuanta Investment Consulting.
For Apple to sell 10 million less iPhone 7 than iPhone 6S would not be good. If the demand is really that low for the new iPhone 7 remains to be seen. The leaks have shown that the iPhone 7 is a decent upgrade with several new features, despite staying in the iPhone 6 design language.
The iPhone 7 is expected to be unveiled on September 7. If the rumored date holds than Apple is going to send out media invites for the iPhone 7 event soon.
The iPhone 7 will feature besides the new A10 CPU, up to 256GB storage, improved cameras and an improved iPhone 6 design. The home button is likely going to be touch sensitive.