There is no secret that Twitter is having some problems. Few people are joining, the company posts losses every quarter, and there is a lot of negative publicity. Independence has always been one of Twitter's strongest points, but it is clear that a change has to be made. Now there are rumors surfacing that acquisition might be a solution to all of the company's problems.
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Twitter's board members will take to a meeting on Thursday to discuss selling according to a new report from Recode. However, Twitter does have a lot of baggage and it likely won't go cheap, which will make it incredibly hard to sell. Right now estimates have it going for about $18 billion based on some other companies that have done the same thing lately.
Cost reduction could come in the form of cutting staff or getting rid of Twitter products like Vine. It would probably make it more attractive to buyers as well. There could be other options explored as well, like ownership via stock purchases.
Over a year ago, Jack Dorsey, co-founder, returned as an interim CEO for Twitter, promising that he would turn things around. Still, he hasn't had a real impact on Twitter's bottom line.
Of course, Twitter does still have 320 million monthly active users, so that might be enough for some buyers.