When Pokemon Go debuted in mid-July, everyone thought it was going to be the next big game that we all played for months and months at a time. The incredible thing is that the paying population who played the game is down by a staggering 79% from its peak. It is still the most profitable mobile app in the US, however.
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Slice Intelligence looked at the app and found that, in its peak, Pokemon Go inspired twice as many people to spend money on mobile gaming than would traditionally spend it. However, now that number has returned back to normal.
Still, Pokemon Go alone counts for 28% of all money going into mobile gaming in America. Its nearest rival, Candy Crush Saga, earns six times less.
The big question now is whether it can sustain those people that are still using it, like Candy Crush Saga has done. It probably won't ever get back to where it was, but it can still do very well.
The obvious problem is that they are also facing off against something they can't control - weather. With autumn and winter coming, people are less likely to go out and run around on a cold day than they would in the summer.
Still, they have a lot of upcoming things, like a Pokemon Go Plus Bluetooth Device and an Apple Watch app that could spice it up again - if they tread lightly.
Of course, new Pokemon will also come along and bring some people back. Regardless, revenue for Pokemon merchandise in general was up 233% in August.
According to Metro, "older 3DS Pokémon games have reappeared in the charts in the US, Japan, and Europe. And so the other question is how Pokémon Sun and Moon are going to fare when they’re released on November 23."