Now that Pokemon Go is stable, Niantic has time to think about the future features of Pokemon Go.
The Pokemon Go augmented reality game had to grow up really quickly. The game is now two and a half months online. This is not a lot of time. The company behind Pokemon Go had to deal with the unexpected success of Pokemon Go. Niantic's developers have been locked down making the servers stable and scalable within hours of the game launching. Pokemon Go has been to surprise splash hit of the summer.
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Now things have calmed down and Niantic is now free to work on the future of Pokemon Go. Niantic's CEO John Hanke talked to Kara Swisher on her Recode Decode Podcast that just got released. The first 20 minutes of the one hour interview are about Hanke's history. Then the topic turns to how Pokemon Go came about. As most know, it indeed started as a Google April Fools' joke in 2014. Hanke talks about how the Niantic spun out of Google and got investments from Nintendo and the Pokemon company.
"The Pokemon Go app is monetizing well, without being aggressive about in app purchases," says Hanke in the Podcast. Pokemon Go is ranking the top grossing app on the app store since launch. Revenue of Pokemon Go will like hit a $1 billion this year.
Hanke let slip some of the features that Niantic is working on including Pokemon trading, real world events and person to person battling. Hanke talks about how a Pokemon Go event would be like. He is concerned about how many trainers would want to show up. This is one of the difficult things to plan for. This interview with John Hanke is dramatically better than Hanke's appearance at Disrupt. This is a highly recommended podcast for all Pokemon Go fans. Listen to it below.
The new Pokemon Go Plus Bluetooth bracelet is the latest must have accessory for Pokemon Go trainers. The $35 device lets you keep you smartphone in locked mode and the Pokemon Go app continues to track distance for your buddy and eggs. Find out how to buy Pokemon Go Plus.
The 3rd party Pokemon Go tools are still striving as Niantic has not yet released a way to find Pokemon. A new open source project will enable anybody to run their on Pokemon Go tracker. The FastPokeMap tracker is growing in big strides, showing how high the demand for tools to find Pokemon is.
The Pokemon Go app has been downloaded over 500 million times since its launch on July 6. The game launched in Japan on July 22. The massively successful AR game is the top grossing app in the Apple app store since launch.