Instant noodle soup brand Pokka Sapporo kicked off a very steamy advertising campaign featuring scantily glad women eating spicy noodle soup.
Japan is still surprising. The latest unusual thing out of Japan are commercials for an instant noodle soup. The commercials for Pokka Sapporo ramen star model Sayaka Tomaru, Hayase Aya, idol Erina Kamiya and Cyber Japan dance group members Karen and Kazue. Also featured in the series of ads is anime voice actress Chiaki Takahashi.
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In the ads turn eating spicy food and getting sweaty while doing it into something erotic. It does work.
The Kara-O ad with Erina Kamiya is especially intense. The idol manages the actually finish a soup that is twice as spicy as the retail version according to RocketNews24. Each of the ad makes the stars do another challenge while trying to gulp down the spicy broth.
Watch the hottest noodle soup commercials ever made below.