The office supply chain Staples will again keep stores closed and launch Black Friday sales on the actual Black Friday 2016.
Staples (NASDAQ: SPLS) has announced today to keep its stores closed on Thanksgiving Day. The online Staples store at Staples.com will offer the Staples Black Friday 2016 online deals.
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On Black Friday, November 25 the Staples Black Friday 2016 sale in stores will begin at 6am in the majority of locations and where states allow. Staples.com will offer Black Friday deal through Cyber Monday.
“We encourage our customers and employees to enjoy Thanksgiving however they choose, with their families and friends,” said Steve Matyas, president North American retail, Staples. “For our Staples customers who want to shop from home on Thanksgiving Day, Staples.com will offer amazing deals on great products that customers can buy online and even pick up in stores on Black Friday or ship to their home. Whether our customers prefer the convenience of shopping online, in stores, or both, Staples is committed to providing great deals and services throughout the holiday shopping season.”
Staples kept their stores also closed last year.
The Staples Black Friday 2016 Ad will be released in early November. GameStop is reportedly also again keeping its retail locations closed on Thanksgiving Day 2016.
Last year stores opened as early as 6am for Black Friday sales events on Thanksgiving Day. The most common opening hour was 6pm though. Kmart and Meijer have been the early birds at 6am Thanksgiving Day morning. ToysRUs and Best Buy opened at 5pm. Walmart, Target, Kohl's Macy's and Sears opened at 6pm.
Outdoors retailer REI launched a big marketing campaign last year skipping Thanksgiving and Black Friday. As retailers who have closed on Thanksgiving Day last year are doing it again this year means that they did not lose sales. This could set an example for more stores to keep closed on Thanksgiving Day and make it family holiday again for everyone.