The Alibaba Singles Day dwarfs Black Friday in sales volume by multiples. American shoppers can also participate in this 24 hour shopping festival.
Alibaba's Singles Day 2016 is on November 11, 2016. The 24 hour online shopping event is generating a staggering amount of sales. The Singles Day 2015 raked in $14.3 Billion in sales, compared to $9.3 billion a year earlier. Alibaba's only payment service Ant Financial predicts again a sales growth for Singles Day 2016.
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The sales volume of Alibaba Singles Day is more than three times as large as the online sales volume of the whole Black Friday weekend.
Alibaba managed to expand Singles Day from a local Chinese sales event to a global sales day. Last year shoppers from over 200 countries. Not only the consumers are global, but also the products on sale on Singles Day. Alibaba says that about 5,000 international brands from 25 countries offered Singles Day promotions including many US retailers and brands.
Alibaba Singles Day 2016 Date and Time
The 11.11 Global Shopping Festival 2016 will begin on November 11, 2016 at midnight, China time. This is noon on the east coast and 9am on the west coast of the United States. Europeans can set their alarm to 6pm CET. Chinese shoppers will swamp the Alibaba stores and inventories of the best deals will deplete fast on double eleven.
How to Shop Singles Day 2016
Singles Day 2016 deals will be available on Tmall.com, Taobao.com, Aliexpress.com and Alibaba.com. The Aliexpress and Alibaba stores are in English and cater to the international shoppers. There is an Alibaba shopping app as well as an aliexpress shopping app available in the app stores for mobile shopping.
11.11 Shopping Festival Gala 2016
Katy Perry will perform at the The 11.11 Global Shopping Festival. The 11.11 gala will be taking place in China’s tech hub of Shenzhen. Hollywood producer David Hill, known for his work on the Oscars, NFL Super Bowls and reality show American Idol, was tapped to direct the show, and a list of stars slated to appear has yet to be released by Alibaba. However, those names are expected at the end of the month. In addition to Zhejiang TV, the gala will be broadcast on Alibaba Group’s Youku.com, China’s largest video-streaming site.
11.11 Singles Day VR and AR Experiences
Chinese shoppers will be able to use virtual reality headsets to shop in stores in the US like Macy's. There will also be an augmented reality mobile game similar to Pokemon Go featuring the Tmall cat. Read more about the Alibaba VR and AR apps on Singles Day 2016.
Singles' Day History
It is not quite clear when exactly Singles' Day became a tradition and why. Singles Day started in the early 90s in China. It is a day that serves as an occasion for single people to party with single friends. Alibaba hi-jacked Singles Day in 2013 the first time and made it a 24 hour sales event that generated in the first year sales of $5.8 billion in 2013. In 2014 the Singles Day sales volume was $9.3 billion and over US$14.3 billion in 2015.
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We will add more Singles Day 2016 details and deals in this 2016 Singles Day guide as soon as more information emerges.