HP and DreamWorks Animation announced a new display technology that aims to fix a problem for digital content creators—keeping consistent color. The technology is called HP DreamColor Technology computer display and it promises predictable color and a simple color management process.
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The display provides the industry’s first combination of true 30-bit color enabling a range of 1 billion colors in a LED backlit LCD. HP promises that the new display will cost a fraction of what typical studio-quality LCDs go for. There is no word on pricing or availability at this time.
"For decades, storytellers have struggled to manage color in an accurate and consistent manner," said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time."
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