SingStar sold 12 million units in the PAL region alone.
December 2007 saw the franchise move onto the next-generation PS3 platform, breaking into a new business model of downloadable extra content in which players have the option of purchasing individual tracks by downloading from SingStore. SingStar PS3 is also supported by several online features within the game, notably My SingStar Online, an arena where fans can share their recorded performances with the worldwide SingStar community. The SingStar community has embraced the new online elements within the brand. In SingStore’s first four months of trading, one million tracks were downloaded across the PAL region. My SingStar Online has also proved to be a popular place for SingStar fans, attracting 140,000 registered users who, combined with visitors to www.singstargame.com, have shared over 20,000 videos of their SingStar performances that have been watched a total of 2.5 million times.
The sales are attributed to consumer brand awareness and product innovation. This year, SingStar on PS3 took three Guinness World Records: Most Successful Singing Game, First Customizable Track in a Singing Game and First Music Game to Let Players Record Their Performances and Share Them Online.
Via the SingStar site.
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