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LG Scarlet LG60 LCD TV launched

Apr 30 2008, 1:05am CDT | by , in News | Home Entertainment

LG Scarlet LG60 LCD TV launched
 
 

LG tried a new venue promoting the new LCD TV series LG60 (LG6000 in Europe). The launched what looked like a hot new TV series named Scarlet three month ago.

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LG Scarlet LG60 LCD TV launchedLG Scarlet LG60 LCD TV launchedLG Scarlet LG60 LCD TV launched

At a red carpet event on April 28th in Hollywood, USA, the twist was first revealed that Scarlet is in fact a new series of TV's from LG.
The London reveal event will take place on today, as the full post-reveal campaign rolls out in multiple languages in more than 27 markets across the Americas, Europe and Asia.
I like LG's idea. The whole campaign looks very professional and the TV series trailer is hot and sexy. The trailer was directed by David Nutter and stars an up and coming actress named Natassia Malthe. Possibly this advertising stunt is Natassia Malthe's big break.

I must admit though, that I have not been aware about this mystery Scarlet TV show until now that LG announced it. Doing some research, it looks like not hat many news sites fell for the scam. I could not find coverage of a Scarlet TV series on a major news outlet. So, I am not sure how many consumers actually have been reached with this elaborate marketing campaign.

The LG60 HDTV is a very nice looking HDTV featuring full HD resolution, TruMotion 120Hz, 4 HDMI ports, USB Media host and invisible speakers. Available sizes of the LG60 include 32, 37, 42, 47 and 52 inches.
No pricing available yet.

See the Scarlet TV trailer on this site. See also the LG Scarlet TV site.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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