LG tried a new venue promoting the new LCD TV series LG60 (LG6000 in Europe). The launched what looked like a hot new TV series named Scarlet three month ago.
At a red carpet event on April 28th in Hollywood, USA, the twist was first revealed that Scarlet is in fact a new series of TV's from LG.
The London reveal event will take place on today, as the full post-reveal campaign rolls out in multiple languages in more than 27 markets across the Americas, Europe and Asia.
I like LG's idea. The whole campaign looks very professional and the TV series trailer is hot and sexy. The trailer was directed by David Nutter and stars an up and coming actress named Natassia Malthe. Possibly this advertising stunt is Natassia Malthe's big break.
I must admit though, that I have not been aware about this mystery Scarlet TV show until now that LG announced it. Doing some research, it looks like not hat many news sites fell for the scam. I could not find coverage of a Scarlet TV series on a major news outlet. So, I am not sure how many consumers actually have been reached with this elaborate marketing campaign.
The LG60 HDTV is a very nice looking HDTV featuring full HD resolution, TruMotion 120Hz, 4 HDMI ports, USB Media host and invisible speakers. Available sizes of the LG60 include 32, 37, 42, 47 and 52 inches.
No pricing available yet.
See the Scarlet TV trailer on this site. See also the LG Scarlet TV site.