Study Says 9 Million mobile Users Pay for Goods and Services with Mobile Phones

According to a study by The Nielsen Company 9 million mobile phone users in America have used their mobile phones to pay for goods and services and half of all data users say they expect to participate in mobile commerce in the future.

The study says that as of Q1 2008 3.6% of US mobile users paid for good with their phone. Men are more likely than women to use their phones for commerce and adults 25-34 are the most likely to use their phone for buying goods.

"As with other forms of electronic commerce, US consumers need proof that mobile transactions will be a safe, affordable and efficient complement to other modes of shopping," said Covey. "As long as retailers continue to meet those expectations, more consumers will come to view mobile shopping as a compelling and viable option."

Via Nielsen

What Others Say about This

Bombing disrupts Valentine’s Day calm in Bangkok

BANGKOK – Not far from several popular shopping malls in central Bangkok, where young Thais were getting into the spirit of Valentine’s Day with pretty little bouquets and boxes of chocolate, a less wholesome sight greeted passersby Tuesday. The sidewalk ...
Full article at: Jerusalem Post  More like this  22 minutes ago

Canada's advertising history no longer collecting dust

There is a corner of Terry O’Reilly’s office that smells like a basement. The culprit is a bag full of cassette tapes, sent to him after he asked a former creative director if he had archived any of his old radio commercials. “You know that smell? That’s ...
Full article at: Globe and Mail  More like this  38 minutes ago, 5:49pm CST

Canada's advertising history no longer collecting dust

There is a corner of Terry O’Reilly’s office that smells like a basement. The culprit is a bag full of cassette tapes, sent to him after he asked a former creative director if he had archived any of his old radio commercials. “You know that smell? That’s ...
Full article at: Globe and Mail  More like this  38 minutes ago, 5:49pm CST

Don't miss ...

• More Mobile Phones Stories
• I4U News Homepage