comScore, Inc. announced new numbers on the e-commerce spending for the first 44 days of the November - December 2007 holiday season (November 1 - December 14).
You spent $22 billion online during the season-to-date, marking an 18% gain versus the corresponding days last year. Looks like your credit-cards are still good.
Interestingly Monday the 10th of December had $881 million in sales making it the heaviest online spending day on record. Sales on that day (Green Monday) have risen by 33% compared to last year.
This year's 18-percent online retail spending growth rate stands well below the 26-percent rate at the same time last year. An analysis of online spending by household income reveals that slower growth among lower income households is weighing on the overall season-to-date growth. While households earning at least $100,000 have increased their online spending 28 percent versus year ago, households making less than $50,000 have increased their spending by just 10 percent.
Lundon, our new I4U Miss Santa 2007. See all photos.
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