Microsoft buys Navic Networks

Jun 18 2008, 1:00pm CDT | by Luigi Lugmayr

Microsoft Corp. today announced the acquisition of Navic Networks, a provider of television advertising solutions.

Navic's technologies include campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory.
Together, Microsoft and Navic plan to consult and work with the key constituents in the television advertising industry to better understand how its campaign management and advertising platforms for digital television can help advertisers, content owners and distributors maximize yield and achieve their media objectives.
Via the Microsoft Advertising site.

where to buy

Buy from Amazon

What Others Say about This

AP Top Technology News At 9:14 a.m. EST

Independent voices from the TWT Communities A statistically slanted view of sports, brought to you by a disciple of the Bill James movement. Egypt is filled with first hand accounts about Egypt - sharing stories, culture and news. This is story of a bele ...
Full article at: Washington Times More like this 1 hour ago

Which Email Provider Offers The Best Spam Protection? Study Suggests Hotmail Is

Enjoyed the article?: Then sign-up for our free newsletter or RSS feed to kick off your day with the latest technology news and tips, or share the article with your friends and contacts on Facebook or Twitter. How To Add A New Email To Your Hotmail Accou ...
Full article at: GHacks Technology News More like this 1 hour ago

App Helps NYPD Collar iPerps

To fight electronic thefts in NY, the NYPD has been deploying technology to mostly combat the soaring incidents of stolen iPhones. In particular, police are locating the stolen goods using Find My iPhone, an app that helps a person track down their iPhon ...
Full article at: NYC Convergence More like this 1 hour ago

Don't miss ...

Technology News

Solar Powered Clothing: The Future of Mobile Charging...

Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.