In the months and weeks leading up to a new announcement from Apple it’s hard to get away from the news. Certainly the biggest announcement from Apple in recent months is the iPhone 3G coming next month. ComScore says that 7 million searches for the Apple iPhone were made in April.
ComScore says that the biggest search term was iPhone generating 1.5 million searches in April. The next two spots were iPhone update with 151,000 searches, iPhone 2.0 with 75,000 searches and iPhone 3G with 60,000 searches. Most of the searches that generated click-thrus were with Google says ComScore.
"Speculation had been rampant in recent months that Apple CEO Steve Jobs was getting ready to introduce a 3G iPhone at Apple's annual Worldwide Developers Conference on June 9, and indeed he did just that," said Dan Lackner, comScore Senior VP. "Search is frequently a harbinger of purchase intent. The increase in volume of iPhone searches demonstrates just how heavy that interest has been for the next generation of Apple's popular phone -- even when its existence was still just a rumor."
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