Apple Won't Reduce ITunes Pricing In UK

Posted: Jul 17 2008, 1:25pm CDT | by , Updated: Aug 11 2010, 9:32am CDT, in News | Portable Devices


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Apple announced this week that it will not reduce the price of iTunes songs from the current price of 79p. Apple has had promised previously to reduce the price because of the exchange rate for Euros and Sterling.

At the current exchange rate 79p is right at 99 Euro cents according to ITProPortal making buyers in the UK pay 5p more than other Europeans. A spokesperson for Apple said, “The announcement was that we would match the UK price to that of other lower priced European countries. This is no longer necessary as exchange rates have effectively done it for us."

Despite the promise to lower prices, Apple doesn’t have a history of reducing prices to make them the same in different countries. An iTunes track selling for $0.99 in America equates to only 49p in the UK.

Via ITProPortal

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
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