Sony announces that they will make a big splash at the IFA 2008 from August 29th to September 3rd in Berlin.
Sony says that on its 6,000m2 of floor space, the Sony booth in Hall 4.2 represents the biggest showcase by a single exhibitor at the IFA 2008.
Visitors are supposed to experience the immediate future of Digital Entertainment at the Sony booth.
Sony did not exhibit at the CeBit 2008 earlier this year. The company seemed to have saved up for a big IFA showing.
Via this Sony announcement. See also the new Miss IFA 2008.
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