According to J.D. Power and Associates consumer demand for high-tech features in new cars has led to a dramatic increase in navigation systems and satellite radio in new cars. According to a study, it conducted 55% of new-vehicle owners report having satellite radio capability in their cars.
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In 2007 only 39% of new car owners reported having satellite radio in their vehicles. The report also shows that penetration for navigation systems also increased significantly to 25% in 2008 compared to 20% in 2007.
"New-vehicle buyers are looking for the latest technologies in audio systems, and the presence of features such as satellite radio and navigation systems will only increase as manufacturers try to meet consumer demand," said Allison LaDuc, senior research manager of automotive product quality at J.D. Power and Associates. "For instance, nearly 60 percent of consumers say they want a navigation system on their next vehicle, and 66 percent of consumers want the ability to play MP3 files. To meet or exceed consumer expectations, manufacturers will need to focus on incorporating high-tech features in multimedia systems while avoiding increases in problem levels."
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Via J.D. Power