Amazon started to sell Amazon branded electronics accessories with the introduction of the AmazonBasics brand.
The AmazonBasics line currently includes audio video cables and blank DVD media, with additional accessories and other items to be added in the coming months.
"We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value," said Paul Ryder, vice president of Consumer Electronics for Amazon.com.
Introducing more of their own products was just a matter of time for Amazon. With the Kindle eBook reader Amazon is already offering a major product line under their own brand. Everybody needs cables and blank media. Amazon has become a trusted brand over the years and I would buy an AmazonBasics cable if the price is competitive.
Explore and shop for all the available AmazonBasics products on Amazon.com.
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