It should come as no surprise that carmakers are beginning to embrace driving games. When you see a car in a movie, odds are the carmaker paid to have the car featured. When it comes to video games, the publishers often had to pay a licensing fee to use the vehicle likeness.
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Things are starting to change, as they should considering video games challenge Hollywood blockbusters in revenue today. Car manufacturers are working closely with the designers of a new game called Midnight Club Los Angeles. The game will feature cars and close cooperation with automotive makers.
Among the brands to be featured in the new game, sans licensing fees, are Lamborghini, Dodge, Chevrolet, and Saleen. This could mark the start of a new and more refined relationship with automobile makers and driving game producers.
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via Times Online