GiantRealm commissioned a study by Nielsen Custom @Plan that looked at the core masses of male gamers. The study showed that gamers weren’t singularly focused on gaming activities only and possess a broad range of interests and purchase behaviors.
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According to the study the 18 - 34 year old gamer has a wide range of activities and perform the activities more than other men. The gamer population is more likely to have performed activities like going to a club or bar, dated, gone to a concert, worked out, watched TV and more in the last 30 days. The group is also more likely to have purchased products across many categories in the last 30 days like buying a HDTV, going to the movies, buying a DVD player in the last year, buying a game console in the last 30 days and more.
“The Nielsen study sheds tremendous light on the serious gamer, his interests and spending habits, as well as his value to marketers,” said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc. “Just as video gaming itself has become a fully integrated part of modern society, so has the core gamer. This study puts to rest the outdated image of the awkward and isolated male, and replaces it with a much more accurate and positive picture.”
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