According to ABI Research consumers plan to spend as much if not more this holiday season than they have in years past despite the poor economy. ABI conducted a survey of 1,600 households and found that not all consumers are cutting back in the face of a poor economy.
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Some survey respondents even plan to spend more this holiday season. The study showed that 47% of respondents plan to decrease spending this holiday season, but 40% plan to spend about the same as they usually do and 13% plan to spend more this year.
“ABI Research is anticipating that all consumer electronics manufacturers and retailers are right to expect difficult times ahead,” says research director Michael Wolf. “But we also believe that there are certain segments that will fare better than others, including digital TVs and video game software.”
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Via ABI Research