3ality Digital has shot the joint 3D Dreamworks/SoBe Life Water commercial which will air during the Super Bowl 2009.
The 3D video technology company has also made the first full episode of a television show shot in digital 3D with Chuck, which NBC is airing on February 2nd. As reported there is a big 3D promotion for the Super Bowl 2009 going on and free 3D glasses are distributed in Super markets throughout the US. Over 125 million of them are given away for free across the US via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January. 3ality Digital is providing the technology to actually shoot these commercials and videos in 3D so you can watch it with the funny glasses on. Update: Watch 3D SoBe Super Bowl 2009 Commercial now Online.
3ality Digital's debut production, U2 3D, was the first movie shot entirely in digital live action 3D, and has passed $20M in global box office, making it one of the highest-grossing concert films of all time. 3ality Digital is also sponsoring the 3D Film and Interactive Lounge at the Sundance 2009 Film Festival.
Via the 3ality Digital site.
Super Bowl 2009 will be happening on Sunday February 1st. This Super Bowl is a treat for geeks that is why we will cover it even more than in 2008. Despite the recession a 30 second Super Bowl Ad costs about $3m and there should be lots of must see Commercials again. There will be for instance the first 3D Super Bowl Ads and lots of Super Bowl Ads featuring new 2009 Sci-fi Movies including the new Star Trek and the next Transformers movie. So make sure you have your Super Bowl sized LCD HDTV and NFL Gear ready.