Modu unveils Phone and Modu Jackets at MWC 2009

Feb 11 2009, 8:35am CST | by Luigi Lugmayr

Israeli mobile phone startup modu announces its first modu jackets for their modular mobile phone product.
Modu has been talking up their modular phone since early last year. 2009 is supposed to be the year where modu comes on the market.
The company will introduce at the MWC 2009 the modu ecosystem.
At the heart of the modu ecosystem is a tiny, modular mobile phone.
In addition to complete mobile functionality, the modu phone is a music player and a mass storage device containing 2GB of internal memory. The modu phone offers a graphical user interface and a unique seven-key keypad to perform basic functions even without a modu jacket.

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For added functionality and style, users can easily slip the modu phone into a range of modu jackets.The first modu jackets include:
modu night jacket: inspired by the nightlife scene, this jacket includes futuristic styling with an edgy keypad, flashing lights, night mode imaging and a unique graphical user interface

modu street-art jacket: capturing the expressive and vibrant street art scene, this jacket features stereo speakers and dedicated music keys for a powerful music experience

modu classic jacket: designed to fit the everyday needs of a modern lifestyle, this jacket carries all essential mobile communication features with an air of elegance and fine taste

modu express jacket: this jacket transforms the modu phone and user interface with a rainbow of fun, playful flavors

At the MWC 2009 will also announce the global distribution plans of the modu phone and jackets, and a significant initial order and partnership agreements.

Modu raised $85 million in funding and won recognition by the Guinness Book of World Records for the lightest mobile phone in the world. I am on the fence as to whether or not the modular offering is going to be a huge sales success. I for my part do not see the value as I would not have the nerve to change jackets on my phone. I can imagine that teens go for it, especially if companies jump on the promotion possibilities to offer customized theme jackets.
More details on the Modu site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.