Israeli mobile phone startup modu announces its first modu jackets for their modular mobile phone product.
Modu has been talking up their modular phone since early last year. 2009 is supposed to be the year where modu comes on the market.
The company will introduce at the MWC 2009 the modu ecosystem.
At the heart of the modu ecosystem is a tiny, modular mobile phone.
In addition to complete mobile functionality, the modu phone is a music player and a mass storage device containing 2GB of internal memory. The modu phone offers a graphical user interface and a unique seven-key keypad to perform basic functions even without a modu jacket.
For added functionality and style, users can easily slip the modu phone into a range of modu jackets.The first modu jackets include:
modu night jacket: inspired by the nightlife scene, this jacket includes futuristic styling with an edgy keypad, flashing lights, night mode imaging and a unique graphical user interface
modu street-art jacket: capturing the expressive and vibrant street art scene, this jacket features stereo speakers and dedicated music keys for a powerful music experience
modu classic jacket: designed to fit the everyday needs of a modern lifestyle, this jacket carries all essential mobile communication features with an air of elegance and fine taste
modu express jacket: this jacket transforms the modu phone and user interface with a rainbow of fun, playful flavors
At the MWC 2009 will also announce the global distribution plans of the modu phone and jackets, and a significant initial order and partnership agreements.
Modu raised $85 million in funding and won recognition by the Guinness Book of World Records for the lightest mobile phone in the world. I am on the fence as to whether or not the modular offering is going to be a huge sales success. I for my part do not see the value as I would not have the nerve to change jackets on my phone. I can imagine that teens go for it, especially if companies jump on the promotion possibilities to offer customized theme jackets.
More details on the Modu site.
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