Back in 1999 Microsoft opened its first retail store in San Francisco in the Metreon. The company closed the shop in 2001. Now Microsoft is trying it again and hired David Porter as Corporate Vice President of Retail Stores.
Mr. David Porter joins Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution.
Microsoft wants to create a better retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.
If Microsoft will be able to create successful Microsoft shops is difficult. The Apple retail Store success story is very hard to recreate for Microsoft. Microsoft definitely has enough products to fill a store, but they also rely heavily on retailers and other companies to sell their products.
Microsoft just recently launched an online shop. Did you shop there yet? I have not.
Via this Microsoft announcement.
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