Microsoft opens again Retail Stores

Feb 13 2009, 12:11am CST | by Luigi Lugmayr

Back in 1999 Microsoft opened its first retail store in San Francisco in the Metreon. The company closed the shop in 2001. Now Microsoft is trying it again and hired David Porter as Corporate Vice President of Retail Stores.
Mr. David Porter joins Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution.

Microsoft wants to create a better retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.
If Microsoft will be able to create successful Microsoft shops is difficult. The Apple retail Store success story is very hard to recreate for Microsoft. Microsoft definitely has enough products to fill a store, but they also rely heavily on retailers and other companies to sell their products.
Microsoft just recently launched an online shop. Did you shop there yet? I have not.
Via this Microsoft announcement.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.