How do you like the idea of pop-ups clogging up your smartphone's browser? Or embedded ads making your phone shout about iPods while you're trying to browse the internet in a clandestine manner.
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It sounds like hell, right? Well then I've got some bad news for you; that's where we're headed.
The Kelsey Group, part of BIA Advisory Services, today released their prediction for mobile Internet advertising revenue over the next four years. Profits from online search ads are anticipated to rise from 39 million (2008) to 2.3 billion in 2013. That means an annual rise of over 125%, which points to a huge amount of growth in the number of wired-up smartphone users.
Right now about 5.2 million people in this country have regular mobile Internet access. By 2013, 56 million people will be surfing the 'net from their cars, classrooms, and the bathroom stalls at work. This is good news for advertisers, because people who can afford smartphones with internet are often people with a plethora of disposable income.
Industry leaders discussed this new development at the BIA-hosted "Winning Media Strategies" conference earlier last week. At the conference, executives discussed ways of turning the mobile boom into increased cash flow, and ways to target mobile users specifically with online advertising. What does this all mean for you?
Nothing good. When an advertising executive sees an opportunity, the rest of us see a whole new type of annoyance heading face-first into our lives. Are you ready for pop-up adds on your mobile phone? How about talking ads that mimic phone calls or the sounds of IM clients in order to get your attention?
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The day is fast drawing nigh. Enjoy the golden era of mobile Internet while it still lasts. Someday soon we'll all be connected all of the time, and then advertising will reach a new zenith of annoyance.