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The fact that none of their top story's are about an Apple Product. Right now, on May 6 of 2009, almost everyone in the Apple world is talking about the Amazon Kindle DX. Why so much focus on a product that doesn't involve the company they spend 90% of their time reporting on?
Because the Kindle DX, which was announced earlier today is a major threat to Apple's future dominance of the text-reader market. I'm not just talking about the eBook here, either. There's been a lot of talk that the new Apple media pad is going to be targeting Amazon's Kindle.
There's been a HUGE amount of talk around the new Kindle, and most of it has been due to the new, much larger screen. Apple's new media pad doesn't sound like it will be that large, and I think there's a lot of fear that the Kindle DX's usefulness to universities and schools will end up giving them an even bigger edge on Apple.
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It doesn't help that Amazon announced their new Kindle would sell for $489, a fairly affordable price for what you get. If Apple's product isn't significantly more expensive, I doubt it will cost any less. If they have gone and made the mistake of designing their new line of media pads to fight against the old line of Kindles, then we're going to see Apple take some hits in the near future. The Kindle DX is available for pre-order.