The economy is bad and everyone is poor, you can gather that much by listening to twenty minutes of the news. You'd expect people's wallets to be clenched up tighter than a Black Hole's sphincter, and for the most part they are. But not when they go online. For some reason, the economic downturn hasn't changed many folk's online purchasing plans.
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A recent study from Performics and ROI Research has found that 60% of studied online consumers planned on spending an equal or greater amount of money online over the next two months as they had during the same period last year. Among more domestic retailers, like stores selling daily household items, sales were expected to increase.
The study also showed that 70% of those studied used coupons online, and that over 1/3rd of respondents clicked on banner ads or search listings in order to find better deals online. Apparently there are people out there who click on the banner ads. And it might even help, comparison shopping is never a bad idea when you're trying to save money.
I'm not really surprised to hear any of this. The Internet has the best deals, and it makes sense that people will be trying to save money however they can right now. I'm glad to hear that so many other people are coupon nuts. I use them online whenever I can, and a study like this will only help to get more retailers offering better deals.