Analyst Says; PlayStation 3 Price to Drop $100.

May 14 2009, 1:30pm CDT | by Robert Evans

Sony is in a bit of trouble. They've posted their first full-year losses in fourteen years, and they expect those losses to continue clear through to 2010. Once the top-dog of the console market, the PlayStation line is running into a lot of trouble due to its bulky size and high price.

That's why Lazard Capital Markets analyst Colin Sebastian believes that Sony will cut the price of a PS3 from $399 to $299 before the summer is out. Sebastian goes so far as to say that he believes the price drop will happen between E3 and the end of summer. The reason the anticipated price drop is $100 is due to the fact that "sweet spot" for console price is a little under $300.

A price drop might be the best thing for Sony right now. Even if the PS3 Slim doesn't become a reality, they still have to deal with the issues keeping the PS3 from ascending to the heights its predecessors did. Price is the biggest of those problems, and it's the easiest one of them for Sony to fix. A price cut will get more consumers to buy PS3s, and thus more PS3 games and peripherals.

If Sebastian's prediction does come true, it'll probably happen on or shortly after E3. Sony is going to want as much publicity for a move like that as they can get. Until then, keep your fingers crossed and hope that we see a $300 PS3 before we see a bankrupt Sony.

where to buy

Buy from Amazon

What Others Say about This

Reveal trailer for Shogun 2: Fall of the Samurai

We love to hear from our users, so if you have anything you would like us to write about let us know by emailing us at tips@wirebot.com. Wirebot is not only a source for gaming news, reviews, and updates on the industry, but also your entrance into a com ...
Full article at: Wirebot More like this 28 minutes ago

Skyrim's PC fans are modding the crap out of it with Steam Workshop

THE ELDER SCROLLS V: SKYRIM® WORKSHOP LAUNCHES WITH OVER 2 MILLION MODS DOWNLOADED WORLDWIDE DEMAND CONTINUES FOR THE SECOND HIGHEST GROSSING TITLE OF 2011 NEW HONORS FOR SKYRIM AS GAME IS NAMED 'GAME OF THE YEAR' AT 2012 INTERACTIVE ACHIEVEMENT AWARDS F ...
Full article at: Joystiq More like this 34 minutes ago

RipTen Review: ‘Mario & Sonic at the London 2012 Olympic Games’ (Wii)

for the Wii marks the fifth time* the two mighty mascots have come together in competition. Following the last games’ venture into the realm of Winter sports, the series now returns to the warmer Summer weather in which the series began. The eponymous du ...
Full article at: Ripten Videogame Blog More like this 35 minutes ago

Don't miss ...

Gaming

New Xbox to be unveiled at E3 2012?

Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.