Nike have being doing a trainer customization web based service for some time but now it seems Reebok have got in on the act and developed an app for the iphone.
Developed in conjunction with Inside Mobile you can now design your own trainers on the iphone and then order them. The application features touch, motion and GPS to create an experience not seen before on a mobile phone.Starting with one of the three bases;The Freestyle, The Classic Leather, and The Ventilator you can go on to change up to 23 areas of the trainer using a choice of 19 colors and 4 material options. You can also add personalised text. Prices range from £80 to £110 depending on your custom job.
What's also different is the opportunity to share your designs with friends or other people around the world, and you can use the GPS feature on the iphone to see what people local to you have designed and use their ideas instead.
The your Reebok service is currently available in the UK and USA and will be available to Germany, France, Belgium, Holland, Austria and Ireland over the coming months. Go to "your Reebok" in the app store.