Microsoft Kumo is real, I4U News just got queried

May 23 2009, 5:19am CDT | by Luigi Lugmayr

Microsoft is supposed to unveil a new search at the D: All Things Digital next week. There are still some questions on what the new Microsoft search will be called. According to SearchEngineLand it could be called Bing.
Today though I recorded a referral in our realtime traffic log that shows a search query coming from kumo.com: http://www.kumo.com/search?q=sony+led+tv&src=IE-SearchBox&Form=IE8SRC (see screenshot as well).
If you visit kumo.com you still get an empty page.

Gallery

1 images

Unless somebody is spoofing referrals it looks like Microsoft's new search is indeed called Kumo.

The search result is actually pointing to a very old page on our site. This page is ranked by Google on page 2 for the same query.

Kumo would need to do much more than just deliver good results to get people off using Google. I am excited to see what Microsoft thinks the secret sauce of Kumo is supposed to do the trick.

Update: AdAge runs a story that Microsoft plans a major advertising campaign promoting Bing and not Kumo - confusing.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.