Microsoft is on the attack, chomping away at both Google and Apple in an attempt to stop both of their biggest competitors dead in their tracks. Their latest thrust against Apple involves undermining the Cupertino-based corporation's ailing Mac division. A series of Laptop Hunter' attack ads have seen enormous success. So much, in fact, that Microsoft has decided to press the attack and open up a series of Microsoft specialty stores.
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Some of these stores will be opening up next to or nearby Mac stores, which pretty much confirms what Microsoft's real purpose here is.
"As we progress on our retail strategy there will be scenarios where we have stores in proximity to Apple. We are on track to open stores in the fall timeframe.” said a spokesperson for the company.
The launch of these new stores is being overseen by David Porter, formerly of Wal-Mart. The similarity between both corporation's business plans is pretty obvious. MS wants to undercut Apple in very visible ways in order to chip away at their dominance in the PC, and media player markets. The Zune HD should be launching around the same time as these stores come out. Microsoft's already launched attack ads targeted towards the iPod, and I have no doubt we'll see more once the Fall arrives.
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If Microsoft wants to convince the DOJ that they are not a monopoly, this is a pretty terrible way to go about it. The image of Microsoft spreading across the tech industry like a cancer, eating up and dominating more and more markets and leaving the shattered husks of competing corps in its wake comes to my mind whenever I hear a story like this. I doubt it will be long before someone in the government cries foul.