Apple Filmed Ad For Mystery Product; ITablet?

Posted: Aug 12 2009, 12:20pm CDT | by , Updated: Aug 11 2010, 3:45pm CDT, in News | Apple


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For the last month, the big topic in the tech industry has been Apple's upcoming 'iTablet' device. Hundreds of image renders have been released, analysts from all over have speculated on what it might be like, and journalists have argued back and forth about whether such a product could possibly be practical. While we're still no closer to confirmation than we've been all month, we now have some more news about a secret Apple product, currently in the final stages of development.

According to AppleInsider the Cupertino-based company just finished filming an ad for this new mystery product. Security was extremely tight on the set, and no photographs or other information were allowed to leak out. Filming was apparently done at a 40's diner in California named 'Jax on the Tracks'. Apple used that restaurant because they wanted to represent a hip spot for people in their 20s.

Considering the demographic and mood of the venue, the product being advertised could be a new iPod as easily as an iTablet. Any tablet Apple releases is going to be an Internet device for people on-the-go. A new sort of gadget for the burgeoning digital lifestyle.

The fact that Apple has already finished filming ads means that the product is very close to release. This also fits both the new iPod, and the iTablet rumors. Most sources who believe an iTablet is imminent expect it to arrive late this year, or early in 2010. When we see this ad hit TV, we'll know just what it is Apple's been trying to keep under wraps.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




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