Last week Peter Chou, CEO of HTC, stated that he expected mid-range smartphones to make up the majority of HTC's business in the second half of this year. That prediction appears to becoming true today, with news from Digitimes that the HTC Mega and Click could be headed for a Q4 2009 launch.
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HTC is expected to see a revenue increase of 11% and a shipment increase of 19% in the fourth quarter of 2009. Most of this is expected to be due to the upcoming launch of the new Android smartphone the HTC Click, and the new WinMo HTC Mega. Both smartphones are expected to cost around $300/unit.
This good news comes alongside some bad news. HTC's European revenues and shipments are set to decline by over 20% this quarter due to a slump in demand for high-end smartphones like the Magic and the Hero. Consumers prefer to go with companies like Apple or Palm for top-of-the-line smartphones, which leaves HTC's devices out to dry.
That's why HTC is switching their focus to cheaper, mid-range smartphones, primarily using the Android operating system. It's a shame that we probably won't get to see HTC work their magic on any high-end smartphones for a while, but at least they're fueling the growth of the Android operating system by hooking entry-level users on it early.