The NPD Group has released a new report on the sales of mobile phones in America. According to the report feature phones account for 72% of all new handset sales in America. This is despite the fact that smartphone sales continue to grow rapidly.
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A feature phone lacks the so-called smart features of a smartphone, but has lots of texting and other features like GPS to woo customers in conjunction with lower prices than the typical smartphone. The sales of feature phones in Q2 did decline by 5% as smartphones reached 28% of all handsets sold.
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NPD says that overall handset sales volume in the US grew 14% year over year for Q2 and sales revenue increased by 18%. The average selling price of new mobile phones grew 4% year over year to reach $87. The most popular feature phones in the country were the LG enV2 and the Samsung Rant.